Consumer Interest and AI paper

This publication examines how consumers perceive the benefits and risks of generative and agentic AI, drawing on responses to the DRCF’s Consumer Interest and AI Call for Input and wider research. It explores what makes AI trustworthy from a consumer perspective, including quality, transparency, human oversight and control. It considers accountability, safeguards and routes to redress. 

The findings will be considered by DRCF members to inform how they can continue to support responsible AI adoption and innovation with consumer protection at its heart.